Design thinking, first described by the late Nobel Prize Laureate Herbert A. Simon in his 1969 book Sciences of the Artificial, is a human-oriented approach to problem-solving, which means that designers have to empathize with the people whose issues they are trying to address. Design thinkers have to place human needs at the core of their final product. Design thinking also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges and taps into abilities we all have but get overlooked by more conventional problem-solving practices.
Enjoy the rare opportunity, in an intimate and inspired setting, to learn from design thinking professors and practitioners. You’ll understand the pillars – empathy, ideation and experimentation – and have some fun unlocking your own creative potential.
After the presentation and discussion, guests are invited to continue the conversation and enjoy local wines, craft cocktails and hors d’oeuvres on The Rooftop Terrace.